Share 'Earbuds Help'

I was planning on spending a good chunk of $$ on some headphones, about $70 to be exact. I know they can go way past that but I usually only spend $5 on them. The problem is I don't know what to get, Sony, Bose, Skullcandy, Sennheiser, or some other type? Anyone got any advice on what earbuds I should buy?